Meet the AAB Team
All About Books is a family-owned business in Canandaigua, NY. Since opening 2003, we have worked to become one of the leading providers of children’s books for literacy programs across the country. We value our customers and want to make sure we can do everything we can to make your book-buying experience as simple as possible. Meet our team that helps make all of that possible.
Tom Abate
Chief Executive Officer
Meet Tom, our visionary founder and CEO. Back in 2003, Tom launched All About Books with a mission to make books accessible to non-profits and literacy programs at unbeatable prices. Fast forward over two decades, and what began as a modest initiative has blossomed into a thriving team of dedicated employees. Through Tom's relentless drive and strategic partnerships with national organizations, our business continues to flourish year after year.
Dan Abate
President
Shortly after All About Books was established, Dan became an integral part of our team. In 2025, Dan was promoted to President, leading All About Books into the next generation. He remains the driving force behind our daily operations, ensuring our team performs at peak efficiency. His expertise as our Operations Manager now extends beyond managing our website, but continues to work to ensure our overall functionality throughout company.
Janice Abate
CFO
Janice has been working alongside Tom and the rest of her family since the founding of the company. She takes the time to oversee all the accounting and other financial aspects of AAB, making sure the bills are paid and constantly working with and overseeing the accounting department.
Chuck Abate
Chief Book Officer
From the start, Chuck has been essential to our success at All About Books. As our Chief Book Officer, Chuck collaborates closely with publishers and leads the team that hand picks our exceptional collection of books, overseeing the selection process and purchasing.
Sarah Pelkey
Director of Sales and Marketing
Sarah has been with All About Books since 2014, and in that time has risen to lead the entire Sales and Marketing Team. While our dedicated Customer Service representatives focus on individual customer needs, Sarah not only supports their efforts but also excels in building and nurturing strategic partnerships with coalitions nationwide.
spelkey@allaboutbooks.org
1-866-732-3667 x 105
Natalie Garvey
Customer Service Manager
Since joining All About Books in 2018, Natalie has become a Senior Sales Account Manager. As champions of early literacy, we are proud to have Natalie embody our mission. Her extensive knowledge and keen insights ensure that every customer finds the perfect, high-quality books tailored to their needs.
natalie@allaboutbooks.org
1-866-732-3667 x 106
Taylor Como
Customer Service Specialist
Taylor excels in managing customer relationships, processing orders, and providing invaluable support to our sales team since 2018. Beyond managing orders, she delves into industry research, empowering us with critical insights to understand better and serve our customers.
taylor@allaboutbooks.org
1-866-732-3667 x 119
Halle Schell
Customer Service Specialist
Halle joined All About Books in 2022 and has become an invaluable member of the team. As a Sales Account Manager, her vibrant personality shines through whether she's answering calls, representing us at conferences, or assisting our customers.
halle@allaboutbooks.org
1-866-732-3667 x 114
Maeve Wright
Customer Service Associate
Maeve is the newest member of the All About Books service team, joining in early 2025. Her thoughtful, kindhearted, and helpful nature is so beneficial as one of the people you first speak to when you call us.
maeve@allaboutbooks.org
1-866-732-3667 x 101
Paige Satterly
Marketing Manager
Since joining the All About Books team in early 2019, Paige has taken on the role of Marketing Manager. Her dynamic responsibilities span from refreshing our website and crafting the annual catalog to overseeing all marketing materials and leading the development and promotion of new titles with Chosen Spot Publishing.
paige@allaboutbooks.org
1-866-732-3667 x 107
Brittany Winans
Marketing Specialist
Brittany has been a driving force behind our marketing, branding, publishing, and social media initiatives since 2022. As the creative leader of the All About Books blog, she has worked hard to create educational content for our customers. If you follow us on social media or read our blog, you've undoubtedly encountered Brittany's work!
Hannah Erhardt
Marketing Specialist
Hannah joined the marketing team in 2025 and her expertise has been such a wonderful addition. Her strong design background has helped the team with the transition to our new bi-annual Feature. Keep an eye out for her work on our blog and throughout our website!
Michael Rowley
Accounting Manager
Meet Mike, our dedicated Accounting Manager who joined All About Books in 2018. Every day, he meticulously oversees our sales and billing processes, ensuring our financial health and driving our business growth.
Holli Dutton
Accounting Specialist
Holli has been a devoted member of All About Books since 2007 and transitioned to our accounting department in 2018. She diligently manages our account receivables and prepaid accounts. Her bubbly personality makes calling with accounting queries a joyful experience!
holli@allaboutbooks.org
1-866-732-3667 x 102
Amy Milliken
Accounting Associate
Amy is another crucial member of our accounting team, since joining in 2023. When she's not expertly handling our account payables, she's supporting Mike and Holli with a variety of accounting tasks, ensuring the entire department runs smoothly.
ap@allaboutbooks.org
Donna Border
Director of Human Resources
In early 2025, Donna joined the All About Books team as our Director of Human Resources. As our company continues to grow, Donna works with both new hires and our existing team to maintain our wonderful work environment.
CJ Lyons
Shipping and Inventory Manager
CJ joined our team in 2019 and collaborates closely with Chuck to source our books from publishers. His meticulous attention to detail has benefited both the operations and sales teams, keeping everyone up-to-date with the newest arrivals, upcoming titles, and sourcing special book requests for our customers.
Brian McWilliams
Operations Support Coordinator
Since joining us in 2014, Brian has been dedicated to optimizing our warehouse operations for maximum speed and efficiency. He coordinates with outside vendors so the the team responsible for picking and packing our books is equipped for whatever needs may arise.
1-866-732-3667 x 107
Shawn Preston
Process Coordinator
Shawn has been the driving force behind our operations since 2022. His exceptional attention to detail and precision have significantly enhanced warehouse efficiency. Whenever a challenge arises within the All About Books team, Shawn is the go-to person for finding effective solutions.
Paul Vincent
Inventory Coordinator
Paul is a valuable asset to the All About Books team. Since joining in 2022, he has expertly handled deliveries and oversees our inventory. Leading a dedicated crew of warehouse professionals, Paul supports the rest of the warehouse team by conducting inventory counts, transfers, and maintains our stock.