Meet the AAB Team

All About Books is a family-owned business in Canandaigua, NY. Since opening 2003, we have worked to become one of the leading providers of children’s books for literacy programs across the country. We value our customers and want to make sure we can do everything we can to make your book-buying experience as simple as possible. Meet our team that helps make all of that possible.

Tom Abate

President and CEO

Tom is our fearless leader, founder and CEO. When he started All About Books in 2002, he saw a need in the industry to provide books to non-profits and literacy programs at a low cost. Now, nearly 20 years later, the team has grown from a small operation to over 25 employees. Over the years, Tom has spearheaded the effort to establish partnerships with national organizations, growing the business more and more every year.

Janice Abate


Janice has been working alongside Tom and the rest of her family since the founding of the company. She takes the time to oversee all of the accounting and other financial aspects of AAB, making sure the bills are paid and constantly working with and overseeing the accounting department.

Chuck Abate

Vice President

Chuck has been with All About Books since the very beginning. Alongside Tom and Dan, he helped build our business and set the foundation for what it is today. As Vice President, Chuck works directly with the publishers and spearheads the team that curates our unique selection of books.

Dan Abate

Operations Manager

Soon after the founding of All About Books, Dan joined Tom, Chuck, and the rest of the team. Dan now oversees and manages most of our everyday operations to make sure the team is as effective as possible. Part of his operational work is management of the website, working to ensure its functionality, keeping it up to date, and troubleshooting issues.

Sarah Pelkey

Director of Sales and Marketing

Sarah joined the All About Books sales and marketing team in 2014 and now manages the whole team! While the Sales Account Managers take care of the majority of individual customers, Sarah supports their work in addition to developing and fostering relationships with coalitions all over the country.
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Natalie Garvey

Senior Sales Account Manager

Natalie started at All About Books in the spring of 2018 and since then has been working diligently with our Reach Out and Read customers. We pride ourselves in being advocates for early literacy, and Natalie is no exception. She provides a great knowledge and insight to the customers she works with, ensuring everyone receives high quality books that meet their needs.
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Shannon Eustice

Associate Sales Account Manager

Shannon joined the Sales and Marketing team in 2022 and we are so glad to have her with us at All About Books. Her friendly personality, amazing efficiency, and love of books has already blown us away. If you are placing orders, there is a chance you may be working with her in the future.

Paige Satterly

Marketing Manager

Paige joined the AAB team in early 2019 and jumped right into assisting the Sales and Marketing team. Every day her to-do list changes, working on everything from the website and catalog, to social media and emails. Chances are if you’re following us on Facebook, Twitter, or Instagram, you’ve seen Paige at work in real time!

Michael Rowley

Accounting Manager

Mike joined the AAB team in 2018 as our new Accounting Manager. On a daily basis, he keeps track of sales and bills, constantly keeping us in check and making sure we can continue to grow. He also works closely with Tom and the other managers to set goals and keep us on track.

Holli Dutton

Accounting Specialist

Holli has been working at All About Books since 2007, transitioning to our accounting department in 2018. She works diligently to make sure our bills are paid and processes payments from our customers. Her bubbly personality makes calling to pay a bill an easier and more pleasant experience than anywhere else!
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CJ Lyons

Shipping and Inventory Manager

CJ joined the team in February of 2019 and works to improve our warehouse and shipping productivity. His attention to detail has been a great help to both Brian, Dan, and the sales team, keeping everyone in check and making sure books get to our customers as quickly as possible.

Brian McWilliams

Warehouse Manager

Since he started in 2014, it has been Brian’s mission to make our warehouse as quick and efficient as possible. He leads the team that picks and packs books, helps to keep the warehouse organized, and coordinates shipping on all of the orders that come through to make sure everyone gets their books in a timely manner. If there’s ever an issue with the shipment of an order, don’t be shocked if Brian gives you a call!

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Shawn Preston

Process Coordinator

As a new addition to the team as of 2022, Shawn's amazing attention to detail and precision has already started helping our efficiency in the warehouse. His has already shown to be a great addition to the operations team, keeping everyone in check and making sure books get to our customers as quickly as possible.